Adam Arvidsson

Adam Arvidsson teaches sociology at the University of Milano, Italy, and lectures on Creative Industries at the Copenhagen Business School. He has written on brands, the information economy, and cities and creativity. His most last: 'Brands: Meaning and Value in Media Culture' deals with the rise of the brand as a central element to the information economy. He is presently writing a book on the new, emerging Ethical Economy which will set the pace for the 21st century.